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Novibet’s Giant Heart celebrates 3 years of social contribution

This year's World Football Day marks a collaboration that brings forward the issue of women's football in Greece

Novibet proudly celebrates 3 years of the Giant Heart initiative, a social contribution project that has implemented numerous actions with a significant positive impact on society, especially for the younger generation.

With a vision οf building a better future through activities that promote the value of sports, support vulnerable social groups, and protect the rights of stray companion animals, Giant Heart has managed to support over 40 social actions to date.


With international basketball player Giannis Antetokounmpo as its ambassador, Giant Heart took its first significant steps, with its first major action being the practical support of those affected by the fires in Attica and Evia.


Dynamically continuing its social activities in 2022,  Giant Heart initiated the implementation of a very robust program for upgrading municipal sports facilities throughout Greece, which continues to this day. From the first year of the program’s operation, 9 soccer fields were upgraded and handed over to local communities across the country. At the same time, and always with a focus on social contribution, the Giant Heart supported 15 organizations with widely recognized social work in 2022.


Giant Heart grows and expands its activities even further. In addition toupgrading 5 more fields and adding football players Kostas Tsimikas and Giannis Konstantelias to its team of ambassadors, Giant Heart continued to demonstrate its commitment to social contribution. It provided tangible support to the residents of Thessaly who were affected by extreme weather events and inaugurated the new action pillar #Novipet for the protection of stray companion animals.

Fast forward to today, Giant Heart further strengthens its social work with the initiative “A Ball for Every Child”, giving many children their first professional football and distributing smiles and lifelong memories, along with Giant Heart Ambassador Kostas Tsimikas. The initiative aims to foster a love for sports and team play and create positive role models for young aspiring athletes who want to pursue their dreams.

An important moment in the journey of Giant Heart is the inclusion of Thomai Vardali, the first female Ambassador of Giant Heart, bringing women’s football and female inclusion and empowerment in sports to the forefront.

At the same time, as part of its ongoing support for local communities, two new fields in the Kifisia Workers’ Housing area are already under reconstruction. Additionally, Giant Heart continues to support stray companion animals through a series of actions, including collaboration with Athens Happy House, which significantly contributes to the care of stray animals.

On the occasion of the third anniversary of the Giant Heart, Mr. Christoforos Bozatziadis, Chief Marketing Officer of Novibet, noted: “Novibet’s Giant Heart celebrates three years of contribution and is committed to continuing to do so, even more dynamically. With the ongoing support of the public and the help of Novibet’s dedicated teams, we continue to plan and implement more actions for positive change, continually returning value to society and local communities, and contributing to a better, more sustainable, and inclusive future.”


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