Novibet and Giannis Antetokoumpo are moving forward with ‘The GiANT Heart’ initiative
This year, the main concept of GiANT’s Heart new campaign focuses on a fundamental value: Friendship!
The main idea of the campaign is summed up in the following quote: “Friends are those who share a common purpose”. The GiANT Heart Initiative led by Novibet & Giannis Antetokoumpo continues to create meaningful activations by offering a GiANT heart to those in need. Through the new campaign, starring Giannis Antetokoumpo, we are all working towards a common goal: creating equal opportunities.
The new campaign represents a story about youngNikolas, a boy who is friends with Giannis. Despite the fact that Nikolas has never met Giannis before, he believes that he is a true friend of his. His birthday is coming soon and as Nikolas is organizing his partyhe is also waiting for his Giannis to join him, so that they can celebrate together. Surprisingly, Giannis shows up at the party at the most crucial moment! The story ends with a key message: Even though it seems impossible to be friends with Giannis Antetokounmpo in real life, through the GiANT heart Initiative, we can all provide support to Novibet and Giannis to achieve their common goal: supporting individuals who are in need. Andthat is the real meaning of friendship!
As stated by Giannis Antetokounmpo: “Social responsibility first and foremost comes along with meaningful actions. Novibet and GiANT Heart move forward on their journey of social contribution by sharing their common vision. I want to thank all of my partners for their dedication and persistence in the implementation of this great mission. We can always provide help to anyone who is in need as long as we consider the importance of such actions”.
Rodolfo Odoni, President of Novibet, quotedthat: “We proudly continue our partnership with Giannis Antetokounmpo through the GiANT Heart Initiative. Our most significant goal is to create a brighter future for everyone and especially support local communities and vulnerable social groups. This season we raise our standards even more and look forward to a year full of activities with great social impact”.
GiANT Heart Initiative started in May 2021 and since then our aim is to contribute purposefully to those in need. One of our greatest projects, the reconstruction of sports facilities is being implemented with great success. Eight courts in total have been reconstructed in areas across the country and more will be restored in the near future. We aspire to create safe and functional sports facilities for the younger generations!
You maywatchthe new campaign “Giant Heart” here.
Production Company: Filmiki Productions
Director: Daniel Bolda
Advertising Agency: 4 Wise Monkeys
Interpretation: Good Job Nicky
Lyrics: Good Job Nicky
Composition: Ermis Geragidis, Good Job Nicky
Production: Ermis Geragidis
Label: Cobalt music
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