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May 2023 | Novibet supports “Asylo toy Paidiou” by donating clothing from the brand of Kostas Tsimikas

With the main priority of supporting organizations engaged in recognized social work, especially those that support children and young people, Novibet, through its social contribution program, Giant Heart, has made a significant donation to the “Asylo toy Paidiou” organization; a model institution in Thessaloniki that provides care and education for children aged 2 months to 12 years. Novibet specifically donated sportswear from the "KT 21" brand, which is created by Kostas Tsimikas, the international soccer player and ambassador of the Giant Heart program. This donation aims to fulfill the needs of the organization's 358 children.

The “Asylo toy Paidiou” organization has been operating in Thessaloniki since 1919. Its primary purpose is to nurture, educate, and train children from families facing economic difficulties and health issues. The institution boasts green spaces and sports facilities, including a large soccer field, as well as volleyball and basketball courts for fitness classes and sports groups.

Novibet consistently prioritizes giving back to society and supporting fellow human beings, through the Giant Heart program. With a focus on instilling the values of sports, Novibet donated clothing from Kostas Tsimikas' "KT 21" brand to the 358 children at “Asylo toy Paidiou” organization. This gesture serves to remind the children that determination, goal-oriented focus, cooperation, and teamwork are fundamental values in sports, values that also resonate with Kostas Tsimikas, the "Greek Scouser."

Over the past two years, Novibet, through the Giant Heart program with its Ambassadors Giannis Antetokounmpo and Kostas Tsimikas, has implemented a series of targeted initiatives based on the principles of social impact. These efforts aim to tangibly improve the lives of many individuals. As a staunch advocate for children's rights and welfare, Giant Heart unwaveringly supports causes aligned with its core values of humanity, social sensitivity, and social responsibility.

Expressing her enthusiasm about this collaboration, Fotini Papadamou, President of the “Asylo toy Paidiou” organization stated, "We are delighted that Novibet, through Giant Heart, inspires our children to continue dreaming and fighting." Christoforos Bozatzidis, Chief Marketing Officer of Novibet, commented, "Once again, the positive impact of our actions
through the Giant Heart program is reflected in the genuine smiles of the children. This reaction serves as the best recognition of our work. Our goal is to promote the ideals of sports among young people from an early age and to share the values that can propel a child with dreams, goals, and determination to the top, just as our CSR Ambassador Kostas Tsimikas has managed to do."

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