Novibet's “Giant Heart” social contribution program launches the #NoviPet initiative

The issue of stray animals remains an open problem for Greek society, while the rate of new strays in Greece is constantly increasing. In fact, according to a relevant study by the Aristotle University of Thessaloniki, the number of stray dogs and cats in our country in 2022 reached three million animals, a number that by now is approaching four million. Aiming to take an active stance versus this crucial issue, Novibet’s Giant Heart program which is already active in the areas of social contribution and the promotion of sports, introduces the #NoviPet initiative – a new pillar of action concerning the protection and the promotion of responsible adoption of stray animals.

As the protection and promotion of the responsible adoption of stray pets is the essence of this initiative, this action could not have started without the participation of “Save a Greek Stray”, an organization that for years has had this important issue as a core value. The Ambassador of the Giant Heart program, international soccer player Kostas Tsimikas, who is very sensitive on issues of animal protection and animal rights, has also a leading role in this initiative.

Christoforos Bozatzidis, Chief Marketing Officer of Novibet said: “Being a responsible corporate citizen means taking action where it matters most. Further to our social contribution actions for sports and our fellow citizens, the #NoviPet initiative will now constitute the third pillar of Novibet’s “Giant Heart” social contribution program, reflecting our commitment to action on a very important social issue, concerning animal welfare and responsible pet adoption. We are proud to launch this program celebrating October 4, World Animal Day, while a series of related actions will follow in the coming period.”