With a new TVC campaign starring Giannis Antetokounmpo having just aired, Novibet and the exceptional athlete, who also stands as the company’s CSR ambassador, invite us to participate in a new initiative, under ‘The GiANT Heart’ CSR program, aiming to create the infrastructure so as the youth can look ahead to a more hopeful future.
Novibet and Giannis Antetokounmpo invite everyone to visit giantheart.gr and recommend courts and sports centers across Greece needing revamp. Thanks to our help, the company will be able to track down the facilities with immediate maintenance needs and will gradually take on the reconstruction works, in order for more young people to benefit from safe access to sports.
Novibet, together with Giannis, aims to share the message that young people must be given the chance to follow their dreams. Because if they are offered the chance to do what they love, not only will they reach their full potential, but also their accomplishments will have multiplicative benefits for society.
Ιn the new TVC, accompanied with a soundtrack based on the remix of a well-known greek, hip hop song, we follow the story of a boy in his early teens, also called Giannis, who loves basketball with all his heart and is endowed with natural talent. But soon enough, we understand thanks to the brilliant scenery that the teen’s future prospects and dreams are confined. Despite the determination young Giannis shows, his love and talent do not have the necessary space to blossom.
Until the moment the camera closes up to a bench where Giannis Antetokounmpo has engraved his aspirations “Giannis NBA Champion 2013” back when he was young. This shot leads to the appearance of Giannis Antetokounmpo as we see him coming towards the teen with a hopeful reminder: “Whatever everyone says, you manage your future”. The two basketball fans play together, while neighbors start to approach, and enter the game with Giannis.
Giannis Antetokounmpo quoted: “You manage your own future! This applies to our new initiative with Novibet. Visit giantheart.gr and let us know about your neighborhood’s court that needs maintenance or restoration. Pass the ball to us! We will be there to make your neighborhood more welcoming and your game more enjoyable!
The young generations deserve our support, and we are determined to create a world where their dreams can blossom. It’s our responsibility to offer them equal opportunities, and our commitment to undertake the restoration of sports facilities goes in this direction. A small neighborhood, Sepolia, was the starting point for my journey, and I know that the biggest dreams are born in the smallest neighborhoods. We are in this together. More actions to come soon. Change comes with actions and not with words”.
Vassias Berkowitz, Chief Marketing Officer at Novibet, mentioned: “In our new TVC with Giannis Antetokounmpo, the narrative of second chance is symbolic but yet extremely insightful. Young people deserve a better future, and we -the adults, the business community, society- have to give our best to provide it to them. “The GiANT Heart”, the purposeful partnership Novibet has launched with Giannis, supports this great mission and implements a new activation that aims to make a difference for the youth. We invite everyone to visit giantheart.gr and help us offer to young people all over Greece infrastructure that will enable their dreams to grow bigger! Be sure that all our hearts will be filled with incomparable joy and proudness once they conquer their dreams. Giannis, our partner during this journey of social caring, represents an excellent example of a glorious route full of hope, and we warmly thank him for standing by our side and sharing the same will and dedication for positive change”.
You can watch the new “GiANT Heart” campaign here.
Visit ‘GiANT Heart’ website here.
Follow ‘GiANT Heart’ on Social Media: Instagram, Facebook.
Production company: TopCut Modiano
Director: Gregory Rentis
Creative Agency: 4 Wise Monkeys
“Thelo na giriso sta palia”
Michalis Papathanasiou - Takis Mpougas (EDEM Rights)
Lyrics: Nikos Vourliotis
Production: Goin' Through & Izy Coutiel for OhMyGod Records (a Planetworks Label)
Choir: Spyros Lamprou (Studio Sierra)
Ερμηνεία: Νίκος Βουρλιώτης
Χορωδία: Παιδική Χορωδία Σπύρου Λάμπρου (Studio Sierra)
Σχετικά με το πρόγραμμα κοινωνικής προσφοράς The Giant Heart
H Συμμαχία Αγάπης της Novibet και του Γιάννη Αντετοκούνμπο συστάθηκε τον Μάιο του 2021 με στόχο την ουσιαστική και πολύ-επίπεδη ενίσχυση ευπαθών κοινωνικών ομάδων και επίκεντρο την υλοποίηση μίας σειράς στοχευμένων δράσεων, βασισμένων στις αξίες της κοινωνικής προσφοράς, της ελπίδας και της δεύτερης ευκαιρίας. Έκτοτε, με όχημα το The GiANT Heart, έχουν προσφέρει σημαντική υποστήριξη σε έκτακτες ανάγκες εν μέσω της υγειονομικής κρίσης, όπως η ενίσχυση του εξοπλισμού της Ογκολογικής Μονάδας Παίδων «Μαριάννα Β. Βαρδινογιάννη-ΕΛΠΙΔΑ» και η άμεση προσφορά προσωρινής στέγασης σε πληγέντες των καταστροφικών πυρκαγιών της Αττικής το φετινό καλοκαίρι.